Comments on: Always Be Marketing

By: Nestor Durnin

Nestor Durnin — Wed, 16 Jun 2010 05:44:39 +0000

Hey I love your style, would you consider doing a guest post on my blog in return for a link maybe? Please email me back

By: Ernie

Ernie — Sat, 15 May 2010 10:53:56 +0000

How about “always move forward”. If you need to market, then market. If you need to code, then code. Do what’s necessary at the moment to move closer to your current goal.

By: Daniel Jalkut

Daniel Jalkut — Thu, 01 Apr 2010 11:40:46 +0000

Dr. Zaius – sure, there are always priorities. But it’s far more important, in my opinion, to be able to recognize the intangible value of marketing as worthy of your time, than to recognize the somewhat obvious value of a $5K payday.

And it’s also worth considering that “Always be marketing” is a much wider prescription than you’re imagining. Sometimes, for example fixing 1 of those 99 bugs, or taking the $5K contract could be the best form of marketing. My idea is to always be considering the impact of your actions in terms of your marketability. And to me, the best way to maximize all the angles is to try to get some balance of various activities.

(And as you’ll notice if you browse the frequency of my posts here, I don’t exactly choose “update my blog” every day, either).

By: Dr. Zaius

Dr. Zaius — Thu, 01 Apr 2010 11:07:31 +0000

This kind of thinking is easy in a world where you only need to do one thing. It would be better to ask “I have 99 bugs to fix, somebody promised me 5 grand for a certain easy job by tomorrow, or I could update my blog. What do I do?”

“Always be marketing” – really?

By: Shayne White

Shayne White — Sat, 27 Feb 2010 22:57:30 +0000

The last paragraph made me laugh out loud. :-)

By: Dan Wood

Dan Wood — Thu, 25 Feb 2010 16:21:43 +0000

Daniel – I like your point about “your scared nerd-brain” — it reminded me of Seth Godin’s talk “Quieting the Lizard Brain” that I saw recently: http://j.mp/2HtVwT

It also reminds me of one of the rules of Improv theatre about always saying “yes” in order to extend the other person’s chain of thought. Actually I think the principle is “Yes, and…” so you could take that concept and run with it. Yes, I’ll go present at a user’s group, AND I’ll offer one or two licenses to give away for their door prize. Yes, I’ll co-market my product with theirs, AND I’ll send out a note to my email list to let everybody know about it. Stuff like that.