SimpleBits and Simpletons

March 24th, 2007

By now there’s a good chance you’ve heard about the exceedingly silly ripoff of Dan Cederholm’s new SimpleBits logo. Basically, this graphics clearinghouse called LogoMaid made the mistake of acquiring, and proceeding to offer for sale, a logo that has an undeniable resemblance to Dan’s original art. A forgiveable mistake, maybe – but the problem is LogoMaid refuses to admit any wrongdoing.

The discussion thread on the Flickr page is worth at least skimming through. I got sort of wrapped up in the drama and read most of it. It was mostly back-and-forth between “everybody reasonable” and the LogoMaid representative, who makes himself look like an idiot repeatedly.

But I was inspired by parts where Dan explained that the original design of the logo was inspired by rotating a simple curly brace four times to build an enlosing shape. I’m attracted by these simple “creativity starters,” and while I’m not a designer, I do rank “design skills” among those that I would absolutely love being able to snap my fingers and acquire.

So every once in a while I try to spend a little time working towards developing them. Usually this just means trying to figure out Illustrator’s Pathfinder. Again. And then saving off the doodlings and going on about my work. But this time, in honor of Dan’s “rotated glyph technique,” and as an excuse to help spread the word about this appalling case of theft, I decided to share my creations.

Two “logos” inspired by Dan Cederholm and the SimpleBits logo.

Beanflakes, Inc.

Popcorn Luau, LLC

In each logo, the border is a collection of asterisk characters, arranged to form a sort of container. Inside is a “hand-drawn” shape – a tribute to the Cederholm cube.

3 Responses to “SimpleBits and Simpletons”

  1. Julian Cheal Says:

    I really like the bottom image. It reminds me of, I think it it Reason. The music creation type software.

    Trying to get some of my creative ideas onto the computer is quite hard I find sometimes. I guess just getting out there and playing with Illustrator et al. Is the way forward. Good post.

  2. Jon Hendry Says:

    The beanflakes one would be cool with smaller asterisks, stroked black and filled white. They’re a little spiky right now – it’d make a good logo for a prison services company. Maybe drop a frowny face in the middle.

  3. Daniel Jalkut Says:

    Heh – yeah the beanflakes immediately reminded me of barbed wire. Definitely not a friendly logo :)

    Julian: Yeah now that you mention it I see the similarity wtih Reason!

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