If you’ve been reading my blog for a while, you probably know that I’m pretty excited about what I like to call the “indie software business”. On Windows and other platforms this segment of the market is often referred to as “MicroISV.” Leave it to Mac developers to have a prettier name for it ;) but basically [...]

Dan Wood has picked up on something I said in Core Intuition 19, about how running a business and attracting customers can largely be seen as an exercise in extracting as many fish as possible from the proverbial customer sea.
Mac Indie Marketing Blog: Fishing For The Big Picture
Dan does a good job of summarizing my [...]

I don’t use Twitter as an official support avenue. It’s simply not possible to conduct effective support when limited to 140 characters per transaction. But it’s great for staying casually in touch with existing and potential customers. To try to stay as connected as possible, I monitor Twitter for mentions of my company name and [...]

What is it about my job that makes it so damned enjoyable? I was discussing this earlier today with a friend and came to the conclusion, perhaps obvious, that it’s fun because running an indie software business feels like playing a game.

I imagine that other small business owners, and larger venture entrepreneurs feel the same [...]