Archive for the 'Marketing' Category

Shine A Light On Indies

Tuesday, January 12th, 2010

If you’ve been reading my blog for a while, you probably know that I’m pretty excited about what I like to call the “indie software business”. On Windows and other platforms this segment of the market is often referred to as “MicroISV.” Leave it to Mac developers to have a prettier name for it ;) but basically [...]

Fishing For Customers

Thursday, December 31st, 2009

Dan Wood has picked up on something I said in Core Intuition 19, about how running a business and attracting customers can largely be seen as an exercise in extracting as many fish as possible from the proverbial customer sea.
Mac Indie Marketing Blog: Fishing For The Big Picture
Dan does a good job of summarizing my [...]

Mac Indie Marketing

Thursday, October 29th, 2009

Dan Wood, one of the guys behind Sandvox, just launched a new blog dedicated to issues surrounding marketing as an indie Mac developer. Mac Indie Marketing kicks off with a nice post listing 11 free eBooks that pertain to the subject. Can’t beat the price, here’s to a long and healthy life for Dan’s new [...]

Panic’s Lucky 13

Tuesday, May 5th, 2009

Panic’s co-founder Cabel Sasser just wrote a general round-up of changes at the venerable Mac software company.

Lots to be jealous of. Ahem, inspired by. Cabel counts the 13 people — including new hires Neven Mrgan and Ned Holbrook — who make up the ranks of their development, design, and support staff. Everybody I’ve met [...]