Dan Wood just posted an interview with me on the Mac Indie Marketing Blog. I love how interviews tease out thoughts that had never previously been fully gelled in my head.  Thanks for the thoughtful conversation, Dan.
Out of this experience came a new personal mantra: Always Be Marketing. This catch-phrase came to me as I [...]

If you’ve been reading my blog for a while, you probably know that I’m pretty excited about what I like to call the “indie software business”. On Windows and other platforms this segment of the market is often referred to as “MicroISV.” Leave it to Mac developers to have a prettier name for it ;) but basically [...]

Dan Wood has picked up on something I said in Core Intuition 19, about how running a business and attracting customers can largely be seen as an exercise in extracting as many fish as possible from the proverbial customer sea.
Mac Indie Marketing Blog: Fishing For The Big Picture
Dan does a good job of summarizing my [...]

Dan Wood, one of the guys behind Sandvox, just launched a new blog dedicated to issues surrounding marketing as an indie Mac developer. Mac Indie Marketing kicks off with a nice post listing 11 free eBooks that pertain to the subject. Can’t beat the price, here’s to a long and healthy life for Dan’s new [...]