Archive for the 'Indie' Category

Indies Relieved

Thursday, January 21st, 2010

Yesterday, nearly 150 indie Mac developers participated in a promotion to raise money for Haiti.
I’m pleased to report that the project was an outstanding success. I will not be surprised if the total money raised exceeds $100K.
As for Red Sweater, we contributed a not too shabby $2,300 to Partners In Health.
Way to pull off an amazing [...]

Indie Relief

Wednesday, January 20th, 2010

My friend Justin Williams teamed up with Garrett Murray to organize an incredible charity software drive: Indie Relief.

Nearly 150 developers are participating, and have pledged to donate the proceeds from today’s software sales to a variety of charities benefiting earthquake-stricken Haiti.
One of the unfortunate bits of confusion to arise out of the program is the [...]

Shine A Light On Indies

Tuesday, January 12th, 2010

If you’ve been reading my blog for a while, you probably know that I’m pretty excited about what I like to call the “indie software business”. On Windows and other platforms this segment of the market is often referred to as “MicroISV.” Leave it to Mac developers to have a prettier name for it ;) but basically [...]

Fishing For Customers

Thursday, December 31st, 2009

Dan Wood has picked up on something I said in Core Intuition 19, about how running a business and attracting customers can largely be seen as an exercise in extracting as many fish as possible from the proverbial customer sea.
Mac Indie Marketing Blog: Fishing For The Big Picture
Dan does a good job of summarizing my [...]