Dan Wood has picked up on something I said in Core Intuition 19, about how running a business and attracting customers can largely be seen as an exercise in extracting as many fish as possible from the proverbial customer sea. Mac Indie Marketing Blog: Fishing For The Big Picture Dan does a good job of [...]

Several weeks ago, I put together a seat-of-my-pants promotion called One Finger Discount. Over the course of a week, I facilitated the listing of software being offered at a 20% discount for a limited time. I did this because I was inspired to leverage the enthusiasm for software generated by MacHeist into something that might [...]

What is it about my job that makes it so damned enjoyable? I was discussing this earlier today with a friend and came to the conclusion, perhaps obvious, that it’s fun because running an indie software business feels like playing a game. I imagine that other small business owners, and larger venture entrepreneurs feel the [...]

Starting a blog changed my life. Before Red Sweater Blog, nobody knew who I was, nobody cared what I was working on, and nobody (relatively speaking) bought any of my products. I’m not saying the blog changed everything overnight, but my first post, on June 24, 2005, set the stage for what has been an [...]