Archive for the 'Marketing' Category

Target The Forward Fringe

Friday, July 6th, 2012

Marco Arment quipped on Twitter that web designers need to take HiDPI displays seriously, and adapt their designs to look great on them. If you’re a web designer, you really, really need to get a Retina MacBook Pro so you can see how bad your site looks on it and fix it. — Marco Arment […]

The End Of Advertising

Wednesday, February 29th, 2012

Dave Winer writes about the intermingling of of tech and advertising (via Brent Simmons): The tech industry has been absorbed by the ad industry, and vice versa. However, there is, imho, still room for a tech industry that is not merged with the ad industry. I’ll take this a step further: advertising is on the […]

Always Be Marketing

Thursday, February 25th, 2010

Dan Wood just posted an interview with me on the Mac Indie Marketing Blog. I love how interviews tease out thoughts that had never previously been fully gelled in my head.  Thanks for the thoughtful conversation, Dan. Out of this experience came a new personal mantra: Always Be Marketing. This catch-phrase came to me as […]

Shine A Light On Indies

Tuesday, January 12th, 2010

If you’ve been reading my blog for a while, you probably know that I’m pretty excited about what I like to call the “indie software business”. On Windows and other platforms this segment of the market is often referred to as “MicroISV.” Leave it to Mac developers to have a prettier name for it ;) but basically […]