I learned about the news via Lessien on Twitter, a woman about whom I know little, except that she offers reliably intelligent opinion about the tech world, and the mobile industry in particular. She shared the news with some curiosity about Facebook’s role in the deal:
Wow, although I’m a bit surprised by the buyer. Congrats to the @pushpoppress team.
It does seem a little unusual for Facebook to acquire a publishing company. But Facebook has made at least one similar acquisition recently: Sofa, the Dutch Mac developer and design firm. What interest did Facebook have in a company that sells Mac-only point of sale and developer software tools? They didn’t.
Facebook bought Sofa for their world-class design team. I expect the situation is similar when it comes to Push Pop Press. I can imagine Facebook putting Push Pop’s publishing software to some good use, but that’s just the icing on the Mike Matas cake.
Who will Facebook acquire next? Don’t let product scope cloud your crystal ball. Look for the most consistently polished user experiences in the software you use in any industry, on any platform. If it’s on Facebook’s radar, don’t be surprised to see them acquired next.
This speaks well to Facebook’s product priorities, especially as they are increasingly framed as a competitor to Google, whose design is famously underwhelming. For Facebook, setting themselves apart as purveyors of finely crafted interfaces will become a huge competitive advantage.